Eric Tapley

I’d like to share a new site launched for Melanson Consulting, a firm that is introducing “verbal branding” to the world. I worked with Steve Melanson, the principal, to define the goals for the site, architect the layout, determine the content needs, design and build the site, integrate the blog, incorporate audio and video, and plan a long-term strategy for success. I’m very proud of this site and believe it will achieve great results for Steve.

The team at Bresette worked to help me realize the vision of building a simple site that focused visitors - from top down, literally - on the video, Steve’s action elements (engaging him, his audio samples and downloadable book), and then onto the blog. It’s a straightforward and unusual layout that focuses visitors on each element as they naturally work their way down the page.

In addition to the site we created collateral material for Steve and ensured that all of it was consistent in terms of branding and presentation.

Credits: Eric Tapley, Adam Kaufmann, Tyler Shingleton